SEO

SEO Search Engine Optimization, provides placement generation for Google, Yahoo etc. Overt SEO: SEO based phrases used over and over or SEO phrases woven over, under and through a document place emphasis through repetition; sometimes even the most serious search engine optimizer allows a bit of redundancy in order to acquire the SEO placement he needs. Thus, in tackling a subject like SEO, massive competition leads to even the multi-redundant hyperbole suggested above or it's variant. As long as the writer rewards the reader with creativity, style and/or enough information; hoping to trade those, as it were, in exchange for the reader's toleration of a little repetition; there may still be acceptable communication taking place. Be it ever SEO little or ever SEO vague. The catch is, no matter what position you gain on your webpage or article, if no one understands it, or if everyone stops reading half way through, everybody loses. So, you try to force feed your redundancy in order to gain position without losing your reader entirely in the process. Think "Family Feud" where the competing family is named Dawson.

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The Off Page Factors

Crawler based search engines have plenty of experience now with webmasters who constantly rewrite their web pages in an attempt to gain better rankings. Some sophisticated webmasters may even go to great lengths to "reverse engineer" the position/frequency systems used by a particular search engine. Because of this, all major search engines now also make use of "the off page" ranking criteria.
Off page factors are those that a webmasters cannot easily influence. Chief among these is link analysis. By analyzing how pages link to each other, a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost. In addition, sophisticated techniques are used to screen out attempts by webmasters to build "artificial" links designed to boost their rankings.
The major components of the Off page is mentioned below,
Blog Submission
If you want to increase traffic to your site, it's good to get a blog. Once you've got a blog, you need to let people know it exists. Blog carnivals are an excellent way to promote your blog and website and bring new visitors.

Directory submission
You have developed a website. Now you need to promote this website to achieve the good result for your business queries. To effectively promote your website, manual directory submission is one of the most reliable and effective solution. Directory submission procedure is opted by most websites as submitting a website to a directory is the most reliable way to optimize your site. While submitting website to directories, the probability of web site coming in search engines increases as directories naturally rank high in the result page of search engines. So directory submission is used by SEO experts as a common web promotion tool.
It is advisable to submit the web pages in popular directories such as MSN, Dmoz, and Yahoo, and they'll be very much willing to accept the submissions provided the web pages contain relevant information and favorably meets up with the rules and regulations of the respective directories.

Search Engine Submissions
Search engine submission doesn't guarantee that you'll receive good rankings, though. A search engine submission will let the search engine know where your page is and what it's about. This is the first step to getting more search engine exposure for your website. To improve your rankings, it might also be a good idea to invest time in the search engine optimization of your individual website pages.


Article Submissions
Article submissions is another way to boost backlinks to your website, provided the article contains useful information and that it gets past the editor's table It can be submitted in some of the popular article submission directories such as iSnare, EzineArticles, IdeaMarketers, GoArticles, PromotionWorld etc.

Press Release
Press release may be defined as an article that is written to highlight any newsworthy event or happening of the company that is written in journalistic style. Although writing a press release is quite easy, there are some basic rules that are to be followed when a press release is to be written.
Giving suitable importance to the title of the press release is also very important. The title of the press release is the first thing that a reader comes across.
The next basic rule of writing a press release is to make your press releases to the point and brief. Long press releases are quite boring for the reader.
Another basic rule for writing a press release is to properly format your press releases. Make your press releases are grammatically correct.

Social Networking
With the increase in the internet usage in the last few years, many new web phenomenons have evolved. Social networking websites is one such phenomenon. These websites are basically meant for social networking. A social network consists of nodes. These nodes are responsible for connecting people with each other. In the case of online social networking the network develops with the websites acting as nodes. The nodes may be many different websites. The result is that people meet each other in the online world through these nodes and come to know each other. It is very much like real life social networking. The social networking websites provide the same function as a coffee house or a lounge of a club where people meet each other. Recently such websites have experienced huge web traffic which shows their popularity. MySpace and You tube are two such web sites. These websites are social networking websites and people visit these websites to relax and enjoy their time while meeting with other people. Most of these websites experience a very regular flow of web traffic and as a result these websites can be a very good source of advertising your website.



Link Exchange
Are you looking to improve your website overall, such as traffic and search engine ranking, one thing you definitely want to consider is a free link exchange. A free link exchange can do wonders for the popularity of your website. One thing that most every search engine looks at, when determining rank placement of your website, is link popularity. The thing about link popularity is that it has now become one of the most identifying factors when it comes to website ranking.


10. Summary
For the benefit of those who cannot afford to go through all our valuable tips covered in the Content, Design and PR SEO, I have summarized a list of the most important factors to look at and have them listed below. Please note that the following is ranked from the most important to the least significant but bear in mind that all these factors are of paramount importance when it comes to SEO language.
Update your Content More Often
Being the most important factor, you will want to make sure your visitors read the latest news regarding your content. Read more on this content updating topic in our Content SEO.
The Importance of Title tags
Title tags are the first thing Search Engine look for to get an idea of what is the content on your page. Having the title tag appearing after your content makes no great difference if no title tags at all. Read more on title tag placement and description in the Content SEO.
Simple Design, Easy Navigation
What Search Engines want is simple design, rich content and easy to navigate. With all these three criteria in mind, read our simple design topic for more details.
Keyword Density
No SEO consultants will tell you the correct keyword density for a keyword. What you have to do is to conduct research and learn the trend, it changes a bit few times. Read more on how can you go about conducting and analysing keyword(s) trend.
Keyword Placement
Places for keywords are important so that it can give the Search Engine an idea of what content are you stressing in your page. Read more on keywords placement to learn the exact HTML tags to use.

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Insert Meta Tags

Keyword Meta Tag
The metatag also matters, though as all metatags it gets almost no attention from Google and some attention from MSN and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff the tag with keywords that you don't have on the page, this is bad for your rankings.
Description Meta Tags
Metatags are becoming less and less important but if there are metatags that still matter, these are the and ones. Use the metatag to write the description of your site. Besides the fact that metatags still rock on MSN and Yahoo!, the metatag has one more advantage – it sometimes pops in the description of your site in search results.
Language Meta Tags
If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the metatag but they still consider it.
Refresh Meta Tags
The metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better.

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How Can Get the Better Rank in Search Engines

A query on a crawler-based search engine often turns up thousands or even millions of matching web pages. In many cases, only the ten most "relevant" matches are displayed on the first page.
Naturally, anyone who runs a web site wants to be in the "top ten" results. This is because most users will find a result they like in the top ten. Being listed 11 or beyond means that many people may miss your web site.
To get the better position in major search engine we have to do few important things that is mentioned below;
Pick Your Targeted and Relevant Keywords
How do you think people will search for your web page? The words you imagine them typing into the search box are your target keywords.
For example, say you have a page devoted to Hotel Booking. Anytime someone types " Hotel Booking," you want your page to be in the top ten results. Accordingly, these are your target keywords for that page.
Each page in your web site will have different target keywords that reflect the page's content. For example, say you have another page about the history of Hotel. Then " Hotel Booking " might be your keywords for that page.
Your target keywords should always be at least two or more words long. Usually, too many sites will be relevant for a single word, such as "Hotel." This "competition" means your odds of success are lower. Don't waste your time fighting the odds. Pick phrases of two or more words, and you'll have a better shot at success.
Position Your Keywords
Make sure your target keywords appear in the crucial locations on your web pages. The page's HTML title tag is most important. Failure to put target keywords in the title tag is the main reason why perfectly relevant web pages may be poorly ranked. More about the title tag can be found on the how to use HTML meta tags page.
Build your titles around the top two or three phrases that you would like the page to be found for. The titles should be relatively short and attractive. Think of newspaper headlines. With a few words, they make you want to read a story. Similarly, your page titles are like headlines for your pages. They appear in search engine listings, and a short, attractive title may help encourage users to click through to your site.
Search engines also like pages where keywords appear "high" on the page, as described more fully on the search Engine ranking page. To accommodate them, use your target keywords for your page headline, if possible. Have them also appear in the first paragraphs of your web page.

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Important Things on Domain and URL

Website URL
Before optimizing any website, collect information about the website URL. Domain name and domain age plays a major role in SEO.

Domain Name
If the URL has targeted keywords, spiders will give importance for those particular keywords as part of their ranking methods. Since search engines will consider the website has more information related to the targeted keywords. Choose hyphen (-) related URL for key phrases because it separates each words with the symbol and website will be listed for key phrase along with keywords appearing in the domain. Individual keywords are highlighted while using hyphen in URL. Recent years, many search engines follow above strategy and it helps to achieve better search results.
Example: http://www.sample-domain.com/
In the above listed example, “sample domain” key phrase can be targeted for the domain. Also “sample” and “domain” keywords targeted independently.
Sub-pages URL
While affording URL name to the sub pages, create with keywords related to the content. Spider can identify the sub-page name too.
Example: www.domain.com/pc-technical-support.html
Landing age has pc or computer technical support associated content, so the URL has been created with that particular keyword.
Search engines cannot read the URL appearing after second query string (?). Minimize the number of query string parameters to 1 or 2 in it.
Example: http://www.domain.com/Inner.php?page=test&acctid=100539
Optimized URL: http://www.domain.com/sample-text.php
Implement “301 redirection” with optimized URL to overcome this query string problem.
Domain Age
Bots will give priority to age of the website and length of time a domain has been registered. Old domain will be considered more important than the new domain because bots will trust the age old domains. It doesn’t mean that domain age is the only factor to rank well in top SERP.
IP Address
Local search engines will list websites based on the IP address. Consider when the visitor from UK types http://www.google.com/, it redirects to http://www.google.co.uk/ by tracking the visitors system IP address. If the visitor makes any searches, most of the top results might be from domains hosted in that particular country or region.
Domain Extension
Nowadays, search engines are giving more weight-age to educational (www.sample.edu) and government (www.sample.gov) websites. Because those website will give more valuable and trusted information’s to the user. Next to these domains .com is considered by bots and then .co.uk, .co.au, .co.in, etc.
URL Redirection
URL redirection is to check whether domain is transmitted to any other website. Basically, redirecting is classified into two types 301 and 302.
301 Redirect
Site owner may purchase multiple domains and displaying same information with similar layout on all domains which may divide the traffic or visitors to each domain or owner need to transfer all past pages to the new one. To overcome this problem, all the domains or pages can be redirected to a single domain using 301 redirection. This will be a permanent URL redirection so better choose best URL for the website.
302 Redirect
Some sites may require temporary redirection for particular URL which can be done using 302 redirection.
When spider or visitor request for the page from your website while redirect is in effect, the server requests the page and respond with message either “301 moved permanently” or “302 moved temporarily”. It is recommended to implement 301 redirect in your website because 302 redirect will lead your website banned in all search engines.
Page Rank (PR)
Page Rank is a method of ranking individual web pages by Google and indicates the importance of that web page. It shows more people visits the particular page because of the quality content or information. Page Rank can be easily identified through Google Tool bar. It is easy to download and install. After installing the tool enable the page rank from more option and you can identify a PR bar icon on the tool bar. Finally, PR can be seen for each individual pages by placing the mouse over the bar icon.
Some pages show “No Page Rank information available” because either Google bot haven’t crawled the particular page or Google has spammed the page under SPAM issues. If your page has violated, follow the webmaster guidelines clear the issue and submit to Google webmaster tools for re-inclusion in the index. Please be patient until your web page been crawled by the bot.

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Good Site Design for Better Crawling

Some search engines see the web the way someone using a very old browser might. They may not read image maps. They may not read frames. You need to anticipate these problems, or a search engine may not index any or all of your web pages.
Create HTML Pages and links
Often, designers create only image map links from the home page to inside pages. A search engine that can't follow these links won't be able to get "inside" the site. Unfortunately, the most descriptive, relevant pages are often inside pages rather than the home page.
Solve this problem by adding some HTML hyperlinks to the home page that lead to major inside pages or sections of your web site. This is something that will help some of your human visitors, also. Put these hyperlinks down at the bottom of the page. The search engine will find and follow them.
Also consider creating a site map page with text links to every page within your site. You can submit this page, which will help the search engines locate pages within your web site.
Finally, be sure you do a good job of linking internally between your pages. If you naturally point to different pages from within your site, you increase the odds that search engines will follow links and find more of your web site.
Images
Spiders don't read images but they do read their textual descriptions in the tag, so if you have images on your page, fill in the tag with some keywords about them.
Always insert you images in CSS. It is a good and effective way from the SEO point of view. It takes lesser space then other coding technique.

Avoid Frames
Some of the major search engines cannot follow frame links. Make sure there is an alternative method for them to enter and index your site, either through meta tags or smart design. For more information, see the tips on using frames.
Dynamic Doorblocks
Are you generating pages via CGI or database-delivery? Expect that some of the search engines won't be able to index them. Consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly. Also, avoid symbols in your URLs, especially the ? symbol. Search engines tend to choke on it.
Page Size
Web site designers, webmasters and site owners are highly concentrated in attracting and deriving visitors to the web site and make conversion herefore, designers will add lots of high quality images, flash presentations and much more. Page size won’t be concerned at this place. Bigger page size takes much time to load in the browser where as visitors won’t wait till that time. Moreover search engines can store only page information’s within definite size in their database. This problem can be solved by reducing the page size below 300k and loads within 30seconds in all the browsers.
Flash Home Page
Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.

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How Search Engine Works?

Crawler-based search engines have two major elements. First is the Spider, also called the Crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as every month or two, to look for changes.
Everything the spider finds goes into the second part of the search engine, the Index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.
Sometimes it can take a while for new pages or changes that the spider finds to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed -- added to the index -- it is not available to those searching with the search engine.

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why SEO needed?

After uploading the website, every website owner expects traffic and return on investment (ROI) from it. Without doing optimization websites cannot derive expected traffic, good search resulting position and ROI except few age old sites having good content. Each search engines follow defined rules and specifications for organic listings. SEO expert will be familiar with the latest search engine updates and optimize the site accordingly. Some of the experts follow black-hat (unethical tactics) technique for better ranking position which leads to spamming.

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what is SEO?

SEO (Search Engine Optimization) is the process of improving the website organic listing position for the targeted keywords or key phrase in all major Search Engines like Google, Yahoo, Msn, AltaVista, AllTheWeb, Lycos etc. It is basically a white-hat (legal tactics) technique which has been approved by all search engines.

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