How Can Get the Better Rank in Search Engines

A query on a crawler-based search engine often turns up thousands or even millions of matching web pages. In many cases, only the ten most "relevant" matches are displayed on the first page.
Naturally, anyone who runs a web site wants to be in the "top ten" results. This is because most users will find a result they like in the top ten. Being listed 11 or beyond means that many people may miss your web site.
To get the better position in major search engine we have to do few important things that is mentioned below;
Pick Your Targeted and Relevant Keywords
How do you think people will search for your web page? The words you imagine them typing into the search box are your target keywords.
For example, say you have a page devoted to Hotel Booking. Anytime someone types " Hotel Booking," you want your page to be in the top ten results. Accordingly, these are your target keywords for that page.
Each page in your web site will have different target keywords that reflect the page's content. For example, say you have another page about the history of Hotel. Then " Hotel Booking " might be your keywords for that page.
Your target keywords should always be at least two or more words long. Usually, too many sites will be relevant for a single word, such as "Hotel." This "competition" means your odds of success are lower. Don't waste your time fighting the odds. Pick phrases of two or more words, and you'll have a better shot at success.
Position Your Keywords
Make sure your target keywords appear in the crucial locations on your web pages. The page's HTML title tag is most important. Failure to put target keywords in the title tag is the main reason why perfectly relevant web pages may be poorly ranked. More about the title tag can be found on the how to use HTML meta tags page.
Build your titles around the top two or three phrases that you would like the page to be found for. The titles should be relatively short and attractive. Think of newspaper headlines. With a few words, they make you want to read a story. Similarly, your page titles are like headlines for your pages. They appear in search engine listings, and a short, attractive title may help encourage users to click through to your site.
Search engines also like pages where keywords appear "high" on the page, as described more fully on the search Engine ranking page. To accommodate them, use your target keywords for your page headline, if possible. Have them also appear in the first paragraphs of your web page.